BGI Ethiopia has approached Designlab having a tagline and promotional material development requests for launching a new Castel Draft Beer in Ethiopia. We then have gathered the essential resources, team brainstorming sessions and corporate interests to come up with a tagline ‘Refreshment has a name!’ and a launching campaign collaterals that we think best defines the product.

What we did

Copy-writing & Copy-editing
Print Collateral Development


Comet building 4th floor 401

P.O.Box 1126 Code 1110

Addis Ababa, Ethiopia

+251 116 622 155 (tel)

+251 116 631 965 (fax)