When Awash, one of the pioneers in the beverage industry of the country asked us to develop new label designs and produce marketing collaterals for their well reputed wine brand, Gebeta, we were honored. We took into consideration that the brand has its own identity and unique character. We integrated creativity with designing to develop the vibrant, simple and yet sophisticated label designs for its red and white type products. We also developed well-designed and attractive marketing collaterals that met the intended objectives.