Project Brief

BGI Ethiopia has approached Designlab having a tagline and promotional material development requests for launching a new Castel Draft Beer in Ethiopia. We then have gathered the essential resources, team brainstorming sessions and corporate interests to come up with a tagline ‘Refreshment has a name!’ and a launching campaign collaterals that we think best defines the product.

What we did
Messaging, Copywriting and Copyediting, Print Collateral Development
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