We are all about unleashing our imaginations and making your ideas become reality.
Our outstanding team of experts work together to help your brands make a statement.
Brand Standards Guidelines
We develop branding strategies that deliver the greatest outcomes through utilizing resources and information
Print Digital Collateral
We build idea-deﬁning creative designs and exquisite printing layout that stay timeless and inspiring
Naming & Messaging
Copywriting & Copyediting
We create contents that eﬀectively communicates with audiences through multiple and integrated channels and media
Social Media Management
We go above and beyond when it comes to promoting you to your target market by integrating our expertise and enthusiasm
Born in 1979, Desta Mahdere (Papi) worked and lived in Addis Ababa, Ethiopia. He developed a passion for art and creativity at an early age, and what had first started off as a hobby soon shaped his personality and life. Driven to become an artist, he joined the Addis Ababa School of Fine Arts and Design for a two-year fine arts certification program in 2000. Attending the program exposed him to the arts and creative community in Addis Ababa, and shaped his creative thinking and practice.
For eighteen years, Desta has worked as a Graphic Designer, Art Director, and Creative Director, exploring the possibilities of his creative practice by working on different commercial and non-commercial projects. He was the Founder of Designlab, a Creative Agency engaged in concept development, branding, and creative design.
Desta was also a self-taught photographer who, in his work, uses graphic design techniques to create images that at once evoke a sense of newness and nostalgia. For him, art is a basic human desire—it entices us to open our minds and makes us want more by reinventing our imagination and reality.